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Get rewarded when you bank with FNB or RMB Private Bank
The eBucks Rewards programme from First National Bank has enjoyed rapid and exponential growth since its humble beginnings as the first loyalty programme to enter the South African banking market in October 2000.
Upholding its dedication to provide meaningful rewards to customers through partnerships with some of the country's strongest brands, eBucks has built a 25–year legacy of building beneficial partnerships that deliver increasing value and happier smiles to all eBucks members across the country.
The growing eBucks family strives to consistently out–deliver on its digital innovations to provide more secure, more immediate and more enjoyable benefits to our customers with each passing year; enhancing its reward offerings to serve more than just one FNB account holder at a time, but to rather extend real value to entire families, businesses and communities across South Africa every single day.
Because we don't expect all our customers to benefit from a one–size–fits–all box of benefits, our rewards programme is specifically tailored to deliver the most appropriate benefits and rewards that are relevant across the lifestyles of each FNB and RMB Private Bank account holder – whether you are banking as an individual or as part of a Business.
Whether a customer needs grocery vouchers for household essentials or to book discounted air travel at up to 40% off, eBucks offers benefits that encapsulate the true essence of giving value back to all South Africans across all walks of life.
The award–winning eBucks functionality on our banking app is engineered to deliver the latest enhancements to our customers on an ongoing basis. Managed by a team of industry–leading professionals, each specialist in their field is dedicated to ensuring that customers are able to enjoy secure and seamless access to their eBucks benefits at the simplest tap of a screen.
Understanding very well that not all customers are tech and gadget–savvy, much care is put into ensuring that all customers are taken into consideration when introducing our latest benefits to them. As far as we continue to advance in our technological innovations, customers still have the ability to reach out and engage with another human on the other side of the line. Our friendly and professional customer care agents are dedicated to ensuring that customers are never left without assistance in understanding their eBucks benefits or how to access them through our platforms.
eBucks and First National Bank have always held the best interests of Mzansi at heart and extended the act of giving back to be inclusive of all our valued customers.
Donate your eBucks
Customers can use the app to donate their eBucks across 7 different humanitarian funds which are administered by the bank.
Over and above the increasingly growing benefits that eBucks customers enjoy from our rewards programme, our keen focus on delivering service excellence continues to receive the esteemed acknowledgement of both the International and South African Loyalty Rewards fraternities.
While not exactly an exhaustive list, some of the rewards that we have received over recent years include:
South African Loyalty Awards:
- Most Innovative Use of Technology for 6 consecutive years (2019 – 2024)
- Best Programme of the Year in Financial Services for 5 years (2019 – 2021 and 2023, 2024)
- Best Long–Term Loyalty Programme for 3 consecutive years (2022 – 2024)
- Best Partnership Programme in Loyalty for 2 consecutive years (2023 – 2024)
- Best Short–Term Loyalty Marketing Campaign for 2 consecutive years (2023 – 2024)
- Programme with the Biggest Impact on SA Behaviour (2023)
- Industry Team of the Year (2023)
International Loyalty Awards
- Loyalty Trailblazer's Award – Zamabomvu Ngubane: eBucks Rewards Head (2025)
- Best Loyalty Programme – Africa region 4 consecutive years (2022 – 2025)
- Best Use of Technology for 3 consecutive years (2022 – 2024)
- Best Long–Term Loyalty Initiative (2024)
- Best Loyalty/Benefits in a Financial Product 2 consecutive years (2024 – 2025)
- Best Long–term Loyalty Programme (2023 & 2025)
These awards simply serve as a stark reminder to the eBucks team that their dedication to delivering value that holds true relevance to every South African family unit, home and business is not just a dream, but a reality that they are consistently shaping with each milestone and accolade that is bestowed upon them through every passing year.