eBucks Rewards

eBucks Rewards is FNB and RMB Private Bank's rewards programme that enables you to earn eBucks for doing everyday things like shopping, filling up with fuel or loading airtime. You can spend the eBucks you earn on fuel, electronics and appliances, travel, books, CDs and DVDs, flowers, outdoor equipment, fashion – you name it. With eBucks Rewards you save money every time you spend. This means you can do more and get more for less.

Originally launched in October 2000 as a FirstRand Group business to consumer eCommerce initiative, today eBucks Rewards is one of South Africa's most aspirational rewards programmes, focused on delivering real and meaningful value to partners and members alike.

It started with a brave and adventurous vision, which was an inventive approach to eCommerce based on innovation combined with FirstRand business principles. In its first three years, eBucks Rewards fulfilled three main roles: a rewards programme for a number of partners, a cross-sell vehicle for the FirstRand Group and rewards programme partners, and the financial services portal for FNB and RMB Private Bank.

The growth was rapid and eBucks Rewards quickly established itself as South Africa's leading rewards programme and the Internet Banking Portal grew into a very successful channel for FNB and RMB Private Bank. The cross-sell arm also brought new business to eBucks Rewards' partners. In February 2003, it was announced that eBucks Rewards had become a profitable business eight months ahead of forecast.

With growth and development came the need to re-structure the business in order to allow the separate arms to focus more clearly on their core competencies and customer value-add. In July 2010 eBucks Rewards was formally integrated into FNB and FirstRand Bank Limited and currently operates as a business unit within the Retail Bank segment of FNB.

The eBucks Rewards Programme continues to focus its strength on being South Africa's most rewarding multi-partner programme.

Company information

First National Bank – a division of FirstRand Bank Limited. An Authorised Financial Services and Credit Provider (NCRCP20). Reg. No. 1929/001225/06.

Full company name Registration number Directors
FirstRand Bank Limited 1929/001225/06
WR Jardine
AP Pullinger
HS Kellan
M Vilakazi
MS Bomela
JP Burger
GG Gelink
F Knoetze
RM Loubser
TS Mashego
AT Nzimande
Z Roscherr
LL von Zeuner
T Winterboer
C Low
(Company Secretary)
eBucks CEO:
Johan Moolman
(eBucks CEO)
Registered address
4 Merchant Place,
Cnr Rivonia Road and Fredman Drive
South Africa
Physical address Postal address
10th Floor
30 Diagonal Street cnr Kerk Street
FNB Place
PO Box 1195

Call us on 087 320 3200 or 086 123 3000 for any eBucks related account queries.